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Build a Shopify Website: The Do’s and Don’ts of Building an Online Store

Build a Shopify Website

When you’re starting to build a Shopify website, it’s important to have a clear idea of your business goals and objectives. Then, you can start designing your store around those priorities.

Shopify is a popular platform for creating online stores, and it’s easy and simple to get started. First, you need to create an account on Shopify and select the store that you would like to start. You will then be prompted to enter your business information including your company name, website address, contact details, and financial info. After this stage is complete, you can begin designing your website using the readily available templates or use one of Shopify’s built-in themes.

To optimize your website for search engine optimization (SEO), you may also want to consider using plugins to help with optimizing titles, meta descriptions, Alt text for images, social media integration, URL building, backlinking, and indexing.

Shopify makes it easy for businesses of all sizes to get up and running quickly with no prior web design experience required! So, what are you waiting for? Hire Shopify e-commerce experts and start to sell on Shopify!

Here are some do’s and don’ts of a Shopify Online Store that you shouldn’t overlook:

  • Build a Shopify Website: Do’s

 Choose the Right Shopify Plan for Your Business

There are many different Shopify plans available when you’re starting to build a Shopify website, and it can be difficult to decide which one is right for your business. It’s important to consider the features that you need in order to run your store successfully, as well as the budget that you have available.

One of the most common options for businesses of all sizes is Shopify Standard. This plan includes a wide range of features such as unlimited products, stores with Thousands or even Tens of Thousands of items, custom designs, and more. Additionally, this plan allows you to add up to 500 online orders per month without any additional fees or charges. If you require more than this amount, then extra storage will cost an additional monthly fee.

If starting out is not an option but increasing sales is priority number one, then Shopify Enterprise may be a better choice. With this plan you get access to advanced shipping tools such as automated international shipping rules and limits on customs declarations., infinite colors & fonts for shop pages & checkout forms, multiple vendor integrations including PayPal, and automatic SEO optimization through Google AdWords remarketing.

Create a Custom Theme or Template

If you’re new to Shopify, or if you simply want a more customized look and feel for your store, then it might be a better idea to create a custom theme or template. This will allow you to tweak the design of your store specifically tailored to your needs and preferences. It is also possible to use one of Shopify’s pre-built themes or templates, but these can often lack the customization that you desire.

When choosing a theme or template, be sure to consider which features are important to you. Some things that may be important include customizable backgrounds and fonts; easy access to tools and modules; rich media upload capabilities; responsive layout options; security measures like 2-factor authentication and shoplifter tracking; support for international currencies; customer reviews; private pages; e-commerce analytics; merchant account integration

Once you have selected a suitable theme or template, proceed to set up your Storefront using the provided instructions. Once your storefront has been configured correctly, make changes as needed so that it reflects not just what looks good on paper but what works well in practice for both visitors and you!

Use SEO Plugins to Optimize Your Site

If you want to take your online store to the next level, then it is important to optimize it for search engine crawlers and users. This can be done through the use of Shopify’s built-in SEO plugins. These plugins will help you improve your site’s Google PageRank score; increase traffic from organic search results; reduce click-through rates (CTRs) on ads and other promotional materials; and more.

There are a number of different SEO plugins available in the Shopify marketplace, so be sure to choose one that is specifically tailored to your store. Once you have selected a plugin, configure it as needed and start seeing positive results!

Design Mobile-Friendly Pages

Mobile devices are increasingly becoming the primary way that consumers browse the internet. This means that your store’s mobile pages need to be designed with users in mind.

Page layouts should be designed for easy reading on small screens, and images should be scaled down, so they load quickly and without taking up too much space on phone screens. In addition, a site should include responsive design options, so it looks good no matter what device a user is using to view it.

If you want your customers to visit your site from their smartphones, then invest in mobile-friendly designs and SEO plugins!

Responsive Customer Service

One of the primary factors that will determine how successful your online store is, is customer service.

If you can provide great customer service on a 24/7 basis, then you’re likely to convert more customers than if your only focus is weekends and evenings.

To be able to provide responsive customer service, it is important that your website has been set up in such a way as to enable live chat and email support from start to finish. This way, customers can always reach out for help at any time and have their questions answered quickly and efficiently!

Offer an Incredible Refund Policy

One of the most important things a store can do to increase its bottom line offers an incredible refund policy.

Many consumers feel that they don’t have to worry about losing money on an online purchase. Then it’s more likely that they’ll make a purchase in the first place.

Therefore, offering a no-questions-asked, hassle-free refund policy will encourage customers to buy from your store. And may even lead them to become loyal customers!

Offer High-Quality Products

One of the most important things your store can do to increase its bottom line is to offer high-quality products.

Many customers will only shop at stores that sell quality items and if your store falls short in this area. You may struggle to convert shoppers into loyal customers.

Therefore, it is important that all of the products offered by your online store are of excellent quality and meet customer expectations.

Additionally, it is also essential to have a good stock management system in place. So that you’re always able to fulfill orders quickly and accurately!

Work on Customer Feedback

It is important that your store regularly works on improving customer feedback.

Many times, if customers are not happy with an aspect of the purchase they’ve made. They’re more likely to speak out than if things were going well.

Therefore, it’s essential that you take all Feedback received seriously. And use it to improve your store in order to increase loyalty among your shoppers!

  • Build a Shopify Website: Don’ts

No Planning

One of the most common mistakes that store owners make is building a Shopify website without properly planning it out.

As mentioned earlier, many times customers feel more comfortable buying items online. If they don’t have to worry about losing money.

Therefore, before starting your store’s design process. It’s important to create a detailed marketing plan and set clear goals for how you want your website to perform.

Additionally, avoid building a site that looks too simple or lacks an aesthetic appeal. This will likely lead shoppers away from making any purchases!

Don’t Neglect Marketing and SEO

Another common mistake that store owners make is not investing enough. Time and effort into marketing their site and improving SEO.

Although it may seem like a less important factor, poor online visibility can actually lead to a decrease in sales. Ultimately costing your business money.

Therefore, be sure to implement aggressive marketing strategies alongside effective SEO practices. In order to drive more traffic and conversions to your Shopify store.

Avoid Any Hidden Charges

If you’re starting to build a Shopify website, make sure there are no hidden charges associated with your products.

Many times, these charges can range from minor inconveniences. Such as shipping costs to more significant fees such as recurring billing or membership programs.

Therefore, it’s important to always be transparent about all of your pricing structures before customers make a purchase!

Additionally, avoid using sneaky upsells or other tactics. That could deceive shoppers into signing up for additional services without knowing it.

These sorts of sneaky tactics can often financially ruin your business if left unchecked!


By following these simple tips, you can ensure that your Shopify store is successful from the very beginning! Remember to always aim for a polished and aesthetically appealing design, and carefully consider your marketing strategies. And be sure to disclose all fees associated with product purchases. Build a Shopify website now and have an extra stream of income to support your expenses!



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