Introduction: What Is Amazon External Traffic and Why Does It Matter?
Amazon External Traffic is the number of unique visitors that come to your website from websites other than Amazon.com. This includes traffic from Google, Yahoo!, MSN Search, and AOL Search. All other search engines as well as non-Amazon affiliated sites like eBay and Pinterest.
Importantly, this data can help you identify which of your content marketing campaigns is resonating with readers outside of Amazon’s doors. For example, if you notice a surge in external traffic for certain topics or assets on your site. But no corresponding increase in organic search engine Organic Visits (the percentage of people who find your content through natural browsing). Then it may be indicative that those subjects are not being covered adequately by your SEO strategy(s).
This information can also be used to track opt-ins/subscriptions or generate leads funneling directly into sales funnels via email marketing or social media ads targeting people who have already shown an interest in what you’re selling via their online behavior. In short: knowing where and how outsiders are finding out about what you offer helps optimize both the quantity and quality of incoming traffic!
What Are the Benefits of Optimizing Your Amazon External Traffic?
There are a few main reasons why optimizing your Amazon External Traffic is important.
You Can Track & Measure Visitor Intentions
One of the primary benefits of tracking and measuring visitor intentions is that you can better understand which topics or assets on your site are resonating most with potential customers. This information can help you shape future content marketing campaigns so that they’re more likely to convert visitors into buyers (and, in turn, reduce bounce rates). Additionally, this data can be used to generate leads funneling directly into sales funnels via email marketing or social media ads targeting people who have already shown an interest in what you’re selling.
You Can Improve your Rankings & Traffic Volume
Optimizing your Amazon External Traffic can also help improve your rankings & traffic volume. By targeting specific keywords and driving more traffic to your site from high-traffic sources (like Google, Bing, or Yahoo!). You can jump up the ranks on search engines and increase visibility for all your content – whether it’s original blog posts, product reviews, or anything else. This increased exposure can lead to higher organic clickthrough rates (CTRs). Which means more people purchase something after clicking through from your site.
You Can Earn More Money Via Amazon Affiliate Marketing
If you’re already running an Amazon affiliate program, optimizing your external traffic can help you earn even more money! By driving more people to purchase products they recommend through their links, affiliates tend to make a lot more money (in comparison to programs where all sales are generated by the seller). Additionally, if visitors come from high-traffic sources (like Google or Bing), affiliates tend to earn a higher commission rate on those purchases.
There are many other ways that optimizing external traffic can help you grow your business. By understanding how your site is performing and what actions you can take to improve it, you’ll be well on your way to making more money and growing your audience!
Tips for Optimizing Your Amazon External Traffic
Use Keyword Research to Target Specific Traffic Sources
Before you start optimizing your Amazon external traffic. It’s important to research the keywords that are most relevant to your Amazon business listing. By doing keyword research. You’ll be able to identify which keywords are driving the most traffic and target those keywords specifically in your optimization efforts. Additionally, by targeting high-traffic sources (like Google or Bing). You can increase the chances of generating a lot of organic clicks through your site!
Optimize Your Site for Better Search Engine Rankings & Visibility
After identifying which keywords are driving the most traffic. It’s important to optimize your site and Amazon listings for better search engine rankings and visibility. By adding keywords that are relevant to your business. You can improve your chances of ranking highly in Google and other major search engines. Additionally, by making sure your site is easy to navigate and well-designed. You’ll increase the chances of attracting visitors from high-traffic sources!
Increase Your Social Shares & Drive Traffic from External Sources
One way to get more people to visit your Amazon affiliate website is through social shares. By increasing the number of social shares on your blog or articles. You can help drive more people to your site. Additionally, by promoting your Amazon affiliate website with Facebook and other external sources. You can increase the chances of drawing in new visitors!
Use Traffic Generation Tools to Increase Your Visibility & Traffic Leverage
If you’re looking for ways to increase your visibility and traffic leverage on Amazon. Then using traffic generation tools may be a good option for you. These tools can help you generate more targeted traffic from high-traffic sources (like Google or Bing). Additionally, by using these tools correctly, you can ensure that all of the traffic generated is high-quality and relevant to your business!
By following these tips, you can quickly and easily increase the visibility and traffic of your Amazon affiliate website. By optimizing your site for better search engine rankings, attracting visitors from external sources, and using traffic generation tools to generate targeted traffic. You’ll be able to boost your site’s performance significantly!