Are you in the middle of a digital marketing campaign and would like to identify key keywords, costs, results, and the performance of your ads? We have gathered everything you need and compiled it into this PPC Audit guide!
What is a PPC Audit Guide?
A PPC audit is a comprehensive evaluation of your online advertising campaign to ensure that it is performing as expected. By conducting an audit, you can identify opportunities for improvement and make necessary changes to reach your desired results. Additionally, audits may include the analysis of competitor campaigns to gain insights into how they are driving traffic to their websites and determining where you could potentially compete on a more even playing field.
PPC audits are also beneficial if you want to improve brand awareness or track ROI (return on investment) over time. By understanding which ads are working best and why you can adjust your strategy accordingly and achieve better outcomes overall.
Why conduct a PPC audit?
PPC Audit helps to identify key keywords, costs and results, and the performance of your ads. By reviewing your past campaigns and data. You can make improvements that will boost your CTR (Click Through Rate), ROI (Return on Investment), and overall online presence.
A PPC audit can also help to prevent costly mistakes by detecting problems early on so that they don’t spiral out of control. Failing to perform a regular Audit could lead to a decrease in ad creative quality. Or worse yet–poor performance in paid search results due to low click-through rates (CTR). Audits should be conducted at least once per year. But monthly reviews are often more effective as updates may not have time to cause significant deterioration.
PPC Account Audit Checklist:
There are a few things you’ll need to do in order to conduct an effective PPC audit:
- Acquire accurate data. Your first step is collecting as much accurate information about your campaigns as possible. Including the keywords, bid amounts, and ad spending associated with each one. This will allow for a more detailed analysis later on.
- Level of detail matters when conducting audits: sometimes it’s better to look at big-picture trends instead of drilling down into minute details all the time (which can be distracting). Instead, break your campaigns down into smaller groupings (such as summer vs. winter campaigns, for example). And then focus on more specific information (like the bid amounts associated with different keywords).
- Export your data into a spreadsheet: once you have all of your data collected, it’s time to start working on an audit report. To make things easier, create a spreadsheet that will allow you to quickly track campaign performance over time. This includes recording daily ad spend totals along with corresponding CTRs and ROIs.
- Take action! Once you’ve completed your PPC audit. Be sure to use the learning insights gleaned in order to improve both your campaigns and your overall marketing strategy.
How to analyze the results of your audit?
The most important aspect of your PPC audit is the level of detail you choose to explore. Sometimes it’s helpful to take a “big-picture” approach and look at broad trends. While other times it can be more useful to drill down into minute details. whichever route you decide on. Make sure that you document your findings in a spreadsheet so that you can track performance over time. Once completed, review your findings and use the information gathered to improve both your campaigns and overall marketing strategy.
What to take away from your PPC audit?
After completing your PPC audit, you should be able to identify any deficiencies and make necessary changes. In particular, you should focus on improving the overall quality of your advertising by incorporating the outcomes in your e-commerce PPC strategy. This can include ensuring that your ads are relevant and effective, as well as reducing acquisition costs (CAC).
Furthermore, it is important to keep track of ROI so that you can measure the effectiveness of your campaigns. You may also want to consider upgrading or expanding your ad schedule in order to maximize returns. And finally, always remember to monitor competing bids and adjust prices accordingly if needed!
In Conclusion
This PPC audit guide can help you in improving your marketing strategy. By monitoring performance over time and taking action based on the findings, you can boost your bottom line while ensuring that your advertising is of high quality.
