Case Study 1
Case Study: ORLY COLLECTION (Existing Account growth)
Orly Collection approached us in the last week of May 2024 and wanted us to optimize their advertising campaigns, clean up their listings, improve SEO, and improve brand awareness of their brand on Amazon.
The Challenge
Orly Collection did get really great number of sales in Q4 but after that, they start facing a sudden drop in sales and also some issues with Amazon advertising and some ad groups reaching ACOS about 70-90%.
What We Did
The listing images was good but we made few changes in feature images and infographic images, and tried our best to optimize them to the fullest extent possible. After fixing product pages we completely revamped the advertising structure. Our focus was solely on optimized products, ensuring the imagery was accurate and the content was keyword-driven to answer customer queries effectively. These efforts helped Orly Collection achieve significant sales growth.
Before and After: Sales Growth Under Our Expertise
Before: 1st Jan 2024 - 31 Jan 2024
After (1st Month): 1st Feb 2024 - 31st March 2024
After (2nd Month): 1st March 2024 – 31st March 2024
After (3rd Month): 1st April 2024 – 30th April 2024
Summary
The strategic management of the Orly Collection brand on Amazon from March 2024 to till now June 2024 resulted in significant improvements across various metrics. By focusing on optimizing product listings, enhancing customer service, and utilizing targeted advertising, Orly Collectionachieved notable growth in sales and customer satisfaction. This case study demonstrates the importance of a comprehensive and adaptive approach to managing an Amazon seller account.