SEO is a best way of determining which site deserves to rank highly or each keyword entered into its search engine. You will learn the basic of SEO guide in this article you will have a strong understanding of what is search engine optimization and why it is so important and how to get result while it is changing day by day.

Google is looking for pages that contain high-quality, trending searches, relevant information about the searcher’s query. They determine relevance of the content on your website by “crawling” google crawler (or reading) your website’s content and evaluating (algorithmically) whether that content is relevant to what the searcher is looking for, mostly based on the keywords it contains.

To understand the true meaning of SEO, let's break that definition down and look at the parts:

• Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for their desired result.

• Quantity of traffic. Once you have the right people clicking through from search engine results pages (SERPs), more traffic is better but quality does matter.

• Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for and they come on your website by organic mean.

What’s likely interesting to you as a business owner or employee is how you can actually leverage SEO to help drive more relevant traffic, SEO is important because it keeps the search results fair ,leads, sales, and ultimately revenue and profit for your business.
Google algorithm is not same as before, now a days it is not easy to rank page as it was easy back in days. When you search for something in Google or any search engine an algorithm works in real time to bring you what is the best result as per Google algorithm. Google scans its index of billions of page and in order to find a set of result within a second that will the best result as per Google. Google is looking for pages that contain high-quality, trending searches, relevant information about the searcher’s query. They determine relevance of the content on your website by “crawling” google crawler (or reading) your website’s content and evaluating (algorithmically) whether that content is relevant to what the searcher is looking for, mostly based on the keywords it contains.

Following are the most important SEO trends and strategies of this year

1: BERT & User focused optimization
It is Google’s neural network-based technique for natural language processing (NLP) pre-training develops by Google. BERT stands for Bidirectional Encoder Representations from Transformers and created and published in 20218 by Jacob Devlin and his colleagues from Google. BERT can help computers understand language a bit more like humans do, it is also used for featured snippets, as described above.
2: High-Quality, Optimized Content
Everybody is talking about high-quality content but what is the considered as quality content these days? That’s what we are going to find out todays there is no content marketing outset. The truth is that high-quality content is contextual and for maximum results, quality content required three steps: keyword research, good content writing, and on-page, off page search engine optimization.
3: E-A-T & Your Unfair Advantage
People started talking about E A-T in August 2018, and it’s been mentioned in many search engine optimization articles ever since. If you’re just searching for pictures of dogs, then E A-T probably doesn’t matter that much. The topic is subjective, and it’s no big deal if you see a dog you don’t think is cute. If Google were to surface content on this topic written by a clueless writer, published on an untrustworthy website that lacks authority, then the probability of that content being not correct or misleading is high.
3: UX & Technical SEO
Google algorithm has changed considerably over the years. The search engine giant is updating its algorithms to ensure users are provided with the best possible results. Each and every update that Google has made has been put up towards providing more user-focused and user-friendly results. We have seen changes to SERPs, like knowledge panel and rich snippets, and algorithm updates that have shown just how critical UX has become to Google.
UX and SEO both share the goal of helping users to complete their tasks by providing them with relevant information. SEO will lead a person to the content they need, and the UX answers their queries once a user ends up on the webpage so both are equally important.
4: Mobile SEO
Mobile users are increased from past few years that’s why mobile SEO is the process of website optimization to ensure that your site looks great and functions properly on mobile devices. When you perform mobile SEO, you’ll provide a mobile friendly site experience to users since it looks great on any device, regardless of the screen size.
5: Knowledge Graph Optimization
Google is constantly refining the user experience of its search engine and related platform its also introduce knowledge graph optimization. We’re increasingly seeing the traditional list of 10 organic results pushed further down the page in favor of featured snippets, Knowledge Graph cards, local results and other formats, it is very important to learn about this for SEO.
6: Link Building & Brand Building
Whether you're brand new to link building or have been doing it for a while you need tpo understand that link building is most trending SEO technique? The landscape of SEO and link building is always changing, and now days, the importance of building high-quality links has never been higher. The need to understand and implement high-quality campaigns is essential if you're going for competition, and that isn't going to change any time soon.