Sponsor product is also known as pay-per-click it means advertisement of your product on amazon where a potential customer clicks and views the product. Amazon PPC campaign helps to amplify the sales of brand owners to promote their products with targeted ads also helps to improve the organic ranking too.
Advertisers have full control over sponsor campaigns with the targeted keywords and placements they choose to target it can lead to increase sales and get organic traffic.
Amazon PPC campaign helps to amplify the sales of brand owners to promote their products with targeted ads also helps to improve the organic ranking too. Sponsor product helps the advertiser to get top position on the amazon SERPs, it makes your product more visible and the customer can get their desired product by one click it is only possible through amazon PPC campaign.
Time and again studies have shown that sponsor products have successfully worked for many retail giants because these ads delivered to the targeted audience by using keywords also advertiser can check easily return on advertising investment and optimize ad spend. Searches have shown that amazon paid searches revenue in 2019 was $7.09 Billion.
As sponsored product ads are targeted to keywords so they appear above in amazon SERPs also on product detail page on desktop, mobile as well as on all devices. While running the PPC campaign you pay only when your ad is clicked and the advertiser can choose. You need to pay only when your ad is being clicked by the buyer and you will choose how much you want to willing to bid for a click. You can set an average per day budget to control your campaign spend. PPC lets you promote your individual product listings to buyers as they are browsing and searching for items to buy.
You must have an attractive professional seller account to advertise a sponsored product also you should be able to ship to all addresses. You must-have product in one or more of the eligible categories. If you want to sponsor a product you must be eligible for the buy box. When advertisers want to create a sponsored products ad for a product listing that listing must be winning the Buy Box in order for your ad to display.
There are many benefits of sponsored products the main benefit is it will increase your brands sales by delivering highly relevant ads targeted to customers based on their searches. Just improve your discoverability get your listings on page 1 of amazon search results to expose your items to customers. Check properly return on investment so you can optimize your ad spend and only pay when customer click on your add.
Set these questions first to check that your business is ready to get the most out of advertising. What are my goals?
Which products should I advertise?
Are my product detail pages ready?
There are two choices driving sales and creating brands awareness if driving sale is your priority you need to focus on converting ad clicks into orders. Track your ACoS (advertising Cost of Sale) you can calculate it by dividing your total ad spend by total sales from advertising also ad cost of goals will help you reach your sales goals. If want to creating brand awareness than our need to focus on impressions, number of the times your ad is shown, for this you have to set strong cost-per-click bid to help you win more keywords.
Learn more about sponsored product with Stallionecom. We can help you to promote your product and optimize your campaign.